Privacy is a big deal - people want to know how you’ll process the information they provide and how you’ll handle their personal information. Being transparent about the purpose of your research will engender trust and make people more willing to complete your survey. The more your readers understand your goal for the survey, the more likely you’ll be to get responses. State the goal of your research and what it will help you achieve. If you fall into the latter group, give a brief description of your organization, explain what you do, and include a link to your website or another place where they can find more information. If your audience isn’t acquainted with your organization, then it’s even more important to identify yourself. If your survey is intended for an audience that’s familiar with your organization, your logo and name will help respondents feel more confident about filling it out. Your survey introduction should identify who you are and include your company’s logo and name for brand recognition.
If you met a stranger on the street, you wouldn’t ask them for a favor without properly introducing yourself, would you? The same principle applies to an online survey - people want to know the person or organization behind it.
#JOTFORM EXAMPLES HOW TO#
Learn how to make a survey with our complete guide or get started today with Jotform’s free online survey maker! The ideal survey introduction: Important details to include The name of your company or organization
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